The 7 Step Social Media Checklist For Writing A Winning Post

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Before hitting the publish button or posting an update on the social media, what do you do?

Its very important to deliver your audience with utmost value and in return receive their maximum engagement. This article gives you super easy checklist to make your social media update become wildly successful, viral and be valuable.

The 7 Step Social Media Checklist

1. Is the message educational or entertaining?

The most valuable content on social media generally has one of the two components, its either educational or its entertaining.  Some of the questions that can be helpful to determine the educational/entertaining aspect of the your social media post are:

  • Is your content interesting enough that users pass it on and post about it?
  • Will anyone really care about this content besides me?
  • If you were to see this post in your social media timeline, would you pause to read or reshare
  • Does your post add value for the reader?

2. Is the voice correct?

Your social media content should have a consistency in its tone and voice. All your social media messages should be helpful, positive and actionable. The voice can also be determined by the words and pronouns you use, so one should always try to use language which is easy to understand. This would lead to others resharing your post.

3. Is it too long?

A lot of research has been done for the ideal length of online content. Following are the guidelines to make your posts most viewed and reshared.

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4. Is the URL correct?

Couple of things to check in this part are :

  • Is the link accurate? Does it go to the right landing page?
  • Is the link appropriate for the message you trying to send out through your social media post?

You should always click on your links and see where they go before publishing your post.

5. Should I target a specific audience with this message?

Always think of the target audience your message better suited for. Is it intended for all your followers? Is it apt for only a small group or an individual?

Facebook allows audience customisation which lets you choose certain segments like friends, lists, or connection from a certain place, school, college, etc. You can send private message as well.

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On the other hand in Twitter, you can just point your message to specific people by adding an @-mention in your tweet. You can also send private messages on your groups or to individuals , who follow you ans whom you follow back.

6. How many times have I already posted something today?

Lot have been researched on the social media frequency. Following are some guidelines which would help you with the volume of your social media posts:

  • Twitter – 3-5 times per day
  • Facebook – 2 times per day
  • LinkedIn – 1 time per day
  • Google+ – 3 times per day
  • Pinterest – 5 times per day
  • Instagram – 1 to 2 times per day

These are just the starting guidelines and after a while you would get to know whats the right frequency for your brand.

7. Did I spell check?

We all end up doing these mistakes at time.

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Grammarly extension is one of the browser which would help you with a quick spell check.

The above steps can help you in writing the utmost quality social media posts and messages.

I would love to know which were the most helpful steps. Share with us your thoughts and feel free to comment!!

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Tips for Effective Visual Content Marketing in the Fashion Retail Industry

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We need to have more visuals in the content we share on social media in order to have higher engagement levels ,it also helps build viewers imagination and enables retail fashion brands to provide a great experience. This article will give us tips on how to create powerful visual content for our fashion brands and how to quickly connect with our viewers.

#1. Personalize your Message

Identify your audience, their problems and then showcase the special features of your products and services. Make sure you create visual content which cover specific themes for website personalisation, appealing to specific target markets and consider where they are in the sales funnel based on their actions and behaviours..

#2. Be Useful

Be a good listener, one can do that by listening to your customers FAQs, popular discussion topics and latest issues. Further to this you can provide visual content that shows your product addressing the issues and problems.

#3. Show the end result achieved by your Product or Service

Visual content like a screenshot of the end of the campaigns, reports or projects can be easily used to convince our audience and helping them make a purchasing decision. you can even ask your customers s to what they look for in your products and you can highlight those areas in your content for a better impact.

#4. Show how easy it is to use your Product or Service

You need to show to your audience how easy it is to use your product by putting live demos, video tutorials, landing page videos and screenshots of your products in  acton.

Topshop does a great job in showing your transition from day to night with these lightning-quick outfit from their brand.  Have a look at the video:

#5. Humanize your Content

Create visual content to show how your products fits into your customers’ life. Encourage your customers to share  image and videos of them using your product. Tap into them to show emotional branding. Your brand gets more credibility by all this.

#6. Craft a Story

Identify your end goa which you are trying to achieve with your content. Create a visual content of images or videos inspiring you viewers minds and the actions you want them to take. Build a personality for your brand and use social media to tell your brand’s story.

Dior differ from other brands in that they use social media as part of wider campaigns to tell stories about their vision for the brand and engage their customer’s imaginations. With over 5.5 million Twitter followers and counting, this storytelling strategy is clearly working for them.

#7. Leverage your Existing Content

Written content which are popular among your customers, you can adapt them into visual forms like images, videos, slides or Infographics. If your customers like a particular kind of visual content, then deliver more of it.

Have you tried visual content marketing for your brand yet? Share with us your thoughts and feel free to comment!!

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How to Promote Your Fashion Products With Social Medid

Social-Media-PromotionIn the Fashion industry there is a lot of competition within the designer brands, like any other industry. Both startup and well established companies are mixing social media and e-commerce to get more sales. This article will not only tell you how others are doing, but will also tell you how you can do the same thing.

Combine Social Media & E-Commerce

Back in 2012, a lot of companies tried to mesh social media and e-commerce. Everyone fromGap to GameStop to JC Penney ended up closing their social media store. Being the simple fact that people were not ready to shop from Facebook or other social media platforms at that time. But now the times have changed companies are bringing back social e-commerce and linking them with sites likes Instagram and Pinterest, which look familiar to the users.

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1. Link Product Photos With Product Pages

Talking about Nordstrom’s Instagram fans are looking for easy way to get their hands on the latest trends and products. When a fan finds something they like they leave a comment asking about it .Nordstorm has been responding to such comments on Instagram, they’re starting to send people to their new Pinterest – esque site that pulls in their Instagram product photos and links them directly to product pages.

Nordstrom links Instagram with e-commerce and its website

Nordstrom links Instagram with e-commerce and its website

Nordstrom created the site with Like2Buy (by Curalate) to partner e-commerce with their significant Instagram engagement. The result is an easier way for fans to buy the products they love right then and there.

How You Can Do It!!

If you have finances to invest, then you can try Like2Buy or look at Olapic. Olapic lets you republish user-generated photos within your site in various ways. But both the options are expensive.

For a reasonable option, you can create your own Pinterest-themed website for your e-commerce merchandise. Pinterest user Robin Good has handpicked a few of the best templates for WordPress from which you can choose.

2. Create a Familiar Space

The main motive behind any marketer who is working with their websites or social media profiles will be as to how to make money out of that.  For Example, Pinterest is a popular site, where people can easily find new ideas and organise their own into different boards. But one may not be able make money there. Therefore, social commerce site Wanelo has come up with a solution. They have designed a social shopping site which resembles Pinterest. But here users can not only collect there ideas and things they like , they can also very much buy them from the stores online , stores in turn sends a portion of each sale back to Wanelo.

Wanelo uses Pinterest’s easy tagging and collecting with smart e-commerce.

Wanelo uses Pinterest’s easy tagging and collecting with smart e-commerce.

How You Can Do It!!

There are plenty of photography collage-style themes out there that let you create individual galleries. You can use them to mix and match various products to create a whole set and link to your e-commerce shop.

The popular Sentinell theme allows for the same type of gallery function, but also holds YouTube and Vimeo clips if you’d like to incorporate video.

3. Use Customers’ Feedback

Fancy lets users find, collect and buy items from various companies. To set itself apart, it also offers a monthly box subscription (Fancy Boxes) that delivers gourmet food. The members help curate(via voting) the foods that show up in each month’s box. This leads to getting inputs from there customers and further they work on it, building their brand loyalty.

How You Can Do It!!

Use your website and social media profiles to ask your customers what they would like to see in next month’s edition. The Ultimate Modern Magazine theme for WordPress lets you assist and spotlight those products and further allows users to review and rate products. You can also advertise your products on a curation site and take advantage of their technology and traffic.

4. Include Customer Images on Product Pages

Talking about a fashion brand, BlackMilk, which sells women’s leggings. They asks their customers to post pictures of themselves wearing their products and tag the pictures before sharing them on Instagram or Facebook. This way, BlackMilk pulls the hash tagged pictures into their product pages so other customers can see how the clothing fits and looks on others. Bringing social proof to product pages is one more way to encourage visitors to buy.

Invite customers to share pictures of themselves using your product for added social proof.

Invite customers to share pictures of themselves using your product for added social proof.

To give product pages this look-book functionality, BlackMilk uses the Show. See. Sold add-on that works with the Shopify platform. The add-on lets users zoom, rotate, spin and filter products to see exactly what they want, as well as buy directly.

How You Can Do It!!

You can look into BlackMilk site as it has a lot of functionality that other e-commerce stores would be wise to notice and possibly implement. To add this kind of tech to your own site, there are plenty of Instagram plugins for WordPress that will show your tagged photos, as well as other users’ photos, in the sidebar of your website.

The above four changes once made to your site will help you see a great change in your business.  To see greater changes than this you can deeply study and explore what all is possible with the collision of websites, social media and e-commerce.

Have you tried this kind of things to promote your products on social media platforms? What tools have you used?Share with us your thoughts and feel free to comment!!

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Boost Your Social Media Engagement in 5 Easy Steps

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If you want to increase your social media presence, you need to attract your target audience .This article tells you some steps to enhance your social media engagement. Social media is the best way to get your brand some visibility and a great audience, so it is very important for you to connect with all your fan and followers and keep them engaged.

Having studied and worked in the fashion industry, i am more inclined towards the women’s fashion retail industry and in telling how it works best for these designer based retail brands. Though its not an easy job to keep you fan and followers engaged and keep getting new fans and great feedbacks. In order to help you do that below are five major steps to improve and enhance your social media engagement:

1. Assist Where You Can 

Try and help your current or potential followers as much as possible. Share anything which you think would be helpful for your users. By doing theses things you will strengthen your relationship with your followers and will also help you build your social connections. if you are running a brand page for your fashion brand you should not only help your fan and followers with any assistance but also post feeds from the latest in the fashion industry in order to keep them up to date and engaged.

2. #Hashtags & more #Hashtags 

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Hashtags can be used to start a trend and gain visibility for your brand. You can direct all your customers to these posts if they are interested in a particular subject. If you use a hashtag for a particular subject and asks others to use the same hashtag for sharing anything related to that subject, it will help advertise that hashtag for people searching on that particular subject.

It also is very helpful for hosting a contest, which is a great way to promote ones brand on social media. You can have people participate in the contest buy putting pictures or videos or buy answering any questions, all using the same hashtag and you can give them someting from your brand  maybe a small gift or a discount voucher to shop at your brand.

3. Be as Visual as Possible

Share as many videos and pictures not only of your products but also how they are made and the team involved in making them.You get your team in the forefront by posting and sharing anything interesting done by them. It is easier to get attention by visual images rather than by texts.

4. Be Personable

Share personal information about yourself and your brand. It will help portray a character to your audience and help in connecting with them. People want to see a real person behind any brand, which gives a personal touch to any brand.

5. Ask Questions and talk with your customers

You should always ask questions from people in order to get them engaged. Their participation will help promote your brand and get your brand more popular among their friends. Whenever you have a question coming from your customers make sure you respond to it.

Do tell us how well these five steps worked for you and feel free to leave any other comment!!!

WHAT IS RETARGETING AND WHY SHOULD YOU USE IT ?

There could be a definite chance that you must have not noticed the Retargeting marketing happening on different social medias, but i am sure you all have experienced it. It simply happens when you visit a particular site and the ads showing the products of that site keep appearing on your window, when you are browsing other things.

What is Retargeting?

It is one of the most popular strategy that would help the online retail brands. It basically lets your ads follow the people around the web, who have visited your particular website. For instance, the leather designer in New Zealand have their retail shops and online shopping on their websites too. The people who visit their website and go to their online shopping page are obviously interested in their brand or products, so once they leave the page , you can retarget them with ads with specific message convincing them to visit your website again.

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Image Source : mediawheels.com

There are a couple of cost-effective ways in which you could do retargeting for your brand :-

Why should you use Retargeting for your Business?

One should use retargeting for their business as it helps in bringing back bounced traffic and customers who have abandoned their shopping carts and left your site. It is very useful for e-commerce companies but they are not the only ones benefitting from it. For instance, designer could use retargeting to increase traffic on their websites, so that more people get to know about them, their brand and the products offered by them. If the retargeting is done rightfully, it would also help in increasing the conversion rate for that particular designer brand.

Instead of explaining your products and brand to the viewers, in retargeting you can directly show them good deals and great stuff, forcing them to get back to your website and shop more.

Ways in which you can Retarget your viewers are:

  • Buy providing them free sample product with the purchase of their main product. For instance, if a buyer is buying a leather bag , you could give her a leather tassel charmer which could be hanged on the outside of the bag.
  • Provide discount on shipping or free shipping on the their purchase.
  • Cross-selling to your existing customers. For instance, people buying a leather bag from a particular collection, you could offer them a leather wallet from the same collection which would be a perfect match to their bag.
  • By creating general ads for all your website visitors and Remarketing them.

Have you tried retargeting for your business? If not, you should definitely give it a try. Do let us know how beneficial was retargeting for your particular business!